In this session you'll learn about effectively using social media advertising on a small budget, focusing on Facebook and Instagram advertising – ad types, when to use what, how to target users, free tools, etc. Attendees will leave with what they need to take action.
Mary Frank-Arlt, Kohler
Mary Frank-Arlt joined Kohler Co.’s internal branding agency, The Beacon, in 2016. The associate manager for social media, she now develops social media and digital branding strategies for Kohler Power and Kohler Co. She earned a Master’s Degree in Business Administration from UW-Oshkosh in 2015 and was recognized with UWO’s Outstanding Graduate Award.